[fairtrade] Why buy fairtrade?

‘Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.’ – Coco Chanel.

Clothing is the fourth largest industry in the world. It employs a sixth of the world’s population. Although 80% of the world’s clothing is sourced from the developing world, ethical fashion accounts for only 1% of the global fashion market. Is it time for us to clean-up our wardrobes? We think it is.

We are fortunate that within that 1% there are many talented people designing beautiful clothes, and giving us the option of buying fashion we love and fashion that has a whole lot of love in it.

Fair Trade Clothing means:

• Not made with child labour or in a sweatshop
• There is an emphasis on not damaging the environment
• Workers are paid a living-wage and are treated well
• Projects that benefit the community are supported
• There is a movement away from poverty to sustainable & healthy living conditions
• Working towards a fairer world