Fashion Revolution Day – What’s It About? & Why Is It So Important?


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What’s It About?

Fashion Revolution Day is being held on the 24th of April 2014. This date is significant as it is the one year anniversary in which 1133 people were killed and 2500 injured in Dhaka Bangladesh when the Rana Plaza garment factory complex collapsed.

The complex housed 3 clothing factories and it is said that up to 6,000 workers worked there at one time. The factories produced garments for major international retailers in the UK, America and Europe. Just a day before the collapse, the building was briefly evacuated when cracks appeared in the walls. However, workers were later allowed back in or told to return by the factory owners.

The tragedy unveiled the true consequences of how supplying cheap fashion to consumers in the West meant that the people making the clothes in Bangladesh were being subjected to dangerous working conditions.

Fashion Revolution Day is a day to raise awareness to consumers, governments and factory owners of the true costs of cheap fast fashion and its disastrous side effects.



Why Is It so Important?

We felt this video by Rosie Niblock  ( @KNOWMORE2014 ) a student at Bournemouth University perfectly described why transparency in fashion is so crucial. We would love to thank Rosie along with Evie Swire (the voice of the young girl in the video) who created this simple but powerful video.

To find out whats going on on Fashion Revolution Day you visit the official website here.

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